‘Norvil saunters through a member’s club as he leaves a trail of magic in his wake.’ It’s the brief for the most recent advert I worked on, this time consulting on the commercial and performing as my Norvil character for Hackett London menswear. Magic is making waves in advertising.  Numerous brands the last few years have incorporated magic in their advertising campaigns to make an impact.  Last year I performed in a film for Canali Menswear but this year with Hackett we went in an entirely different direction. The Hackett creative team have released diverse short films and campaigns recently with sporting and artistic personalities including Royal Ballet dancer Eric Underwood, skydiving cocktail makers, and the actor Toby Stephens.  For their most recent project they moved in a magical direction[…]

If you’ve seen a big Broadway or West End show recently with magic in it, it’s quite likely that magic consultant Paul Kieve was the man casting spells behind the scenes. Here’s the second part of my fascinating interview with Paul. We sat down in his kitchen last year and he let the stories roll… Christopher: It’s always struck me that lots of magic in fact isn’t very magical. You get to work on shows with narratives and help weave the story with the magic. I think there’s the potential for lots more magic when you skilfully blend it with a story. Paul: There’s a lot of blag in the magic world – I mean people shouting off about their achievements[…]

It’s not every day that you get asked to appear in a film where you’ll cut yourself in half.  So I was thrilled to be invited by the Italian luxury menswear brand Canali 1934 to consult on and perform in their 2016 holiday short film where I would end up doing exactly that. It’s been a trend with luxury brands to produce high-end cinematic ‘featurettes’ lately.  This is the latest one by Canali at the bottom of this post. The production team decided to make a short film about their beautiful products. The premise was to be that a magician called The Incredible Mr. C, (who I played) would conjure up elegant Canali gifts as part of his magical repertoire.[…]

What do Lady Gaga, a string of Broadway musicals and Harry Potter all have in common? The answer is magic consultant Paul Kieve. He’s accumulated an impressive list of projects he’s consulted for, adding magic to shows that tell stories. I did a degree in theatre and I’ve always been interested in storytelling. So what Paul does using magic to help tell stories I’ve always thought is some of the most magical magic out there. I sat down with Paul a few months ago over coffee to chat about these things and have finally managed to get it in writing. Here I am with Paul talking about how magicians can better connect with their audiences, the ‘problem’ of the magician’s ego,[…]